Project 003 – Packaging

 

For this project, we learned to print on a 3D object, a package. This printing job had to be a 6 color job, meaning, CMYK + two spot colors. I tried to make many packages before my final one, I thought of making a bag at first that mocks the way plastic bags are like, to connect it to the dukkan section of our shop. Like how kids used to go to the supermarket (dukkan) and by a bag of candy, but it did not work.

I later tried to create a box of candy that I can put mix candy in. We used spot colors to identify the jobs of the lines we created in the file, bleed line, die line, fold line, and glue line. Those four lines are not considered in the 6 colors job, the file must have more than 4 spot colors, this was a bit confusing since the job is only 6 colors and the lines are 4. but we learned that those four are created as CMYK builds spot colors just to identify their jobs and making it easier on the print vendor to do their jobs. and for the design we used CMYK colors, and 2 spot colors, to use them to identify that those parts of the design are different than CMYK, example, Pantone or varnish.

We learned to organize the indesign layers in a way that we makes it easier to work with, every layer has a job that’s responsible of. There is a hard part where we had to implement the logo in our design, i decided to use the one color logo, black logo.

I used Arabic typeface Aref Ruqaa in the design I made, which is a primary typeface in the brand. Marwa and I decided to use the secondary colors of the brand, the colors that we did not use in the logo because it has more variety and options, we connected both of our packages with one color, purple, and designed pattern and stripes. My package consists of two parts, a cover box and an inner box. In printing, we had to fix the images in the files to be 300 dpi and its effective ppi to be 100%, we do it this way by resizing the image in indesign to be the size I want, and then change the percentage of the size of the image in photoshop, making sure that it is 300 dpi.

The final design of my package is a candy box.

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Dar AlSharq Printing Press

One thing I noticed is most of the time, the unauthorized use of the logo is more than the authorized, most brand has restrictions on how to use the logo and the slogan. And they represent the identity in the brand manual. I used vectors, images, and typography to show that in my brand manual.

As we moved into the project I started to learn more about our brand and our logo and the identity, I started to understand how branding works and how a brand sustains its identity and it stays the same for years which is amazing.

We learned how to place one image and make it cross through two pages by placing two and cropping its frame through, so the links in the file are present in every page.

We also learned that the printers in our university are not like other printers outside like if we go to a print vendor it will not look the same. that is why we need to make sure that everything is in the right place in our files and that it should be the right way so we don’t face troubles in the outside world

 

During week 12 we went to a printing press in industrial area. It was the “I told you so” trip by professor law. We basically went inside and saw every section of the printing press, how print vendors work, how the organize stuff how the process of making a book or a package or anything that includes printing is really complicated and organized at the same time. the printing press is divided to areas like, binding area, packaging area, and delivery area. The machines they use are very huge and I am very interested to know what’s their mechanism. They have variety of colors and many plates they use to make forms of type on packages, they have foils and pantone colors. It surprised me how the place is very organized and unorganized too. they have many signs that show that the process is dangerous, I would like to make some people experience that danger. The place is loud and smells like hard work. However, I noticed so many things that I know I would not if I wasn’t a graphic designer.

PROJECT 002 – BRANDING MANUAL

when we started working on the brand manual, we were very lost at the beginning because we had to put everything about the brand and shop we will make in order and work on the identity. I searched for brand manual examples and found some online that helped me understand the point of a brand manual.

 

https://solutions.starbucks.ca/media/100227321/wps_logo-guidelines_april-2014.pdf

http://download.skype.com/share/blogskin/press/skype_brandbook.pdf

 

The major part of this project is mostly graphic design. We basically chose everything that’s inside the brand manual we made. Marwa and I worked together on the rules of the logo, exclusion area, logo size, even materials. We asked our colleagues in interior to help us with sketches and materials but unfortunately they don’t understand what we are doing so we had to do it ourselves. And to be honest from my point of view I don’t see where their part is important. Every brand manual example I saw has nothing to do with interior of the place. Its mostly look and feel, identity of the brand, and graphics use like logo and slogan.

The professor showed us examples also during class, and taught us again a demo on how to use the three softwares. We used InDesign at the end because that is the best program to place images and vectors, use links, and design typography. As I use it every day it becomes easier and I become faster which is very good practice. I changed my brand manual several times until I reached that final design. I looked through Pinterest also to see examples of brand manuals.

https://www.pinterest.com/alhenzabam/brand-manual/

https://www.pinterest.com/alhenzabam/arabic-art/

https://www.pinterest.com/alhenzabam/book-design/

https://www.pinterest.com/alhenzabam/glitch/

 

One thing I noticed is most of the time, the unauthorized use of the logo is more than the authorized, most brand has restrictions on how to use the logo and the slogan. And they represent the identity in the brand manual. I used vectors, images, and typography to show that in my brand manual.

As we moved into the project I started to learn more about our brand and our logo and the identity, I started to understand how branding works and how a brand sustains its identity and it stays the same for years which is amazing.

We learned how to place one image and make it cross through two pages by placing two and cropping its frame through, so the links in the file are present in every page.

We also learned that the printers in our university are not like other printers outside like if we go to a print vendor it will not look the same. that is why we need to make sure that everything is in the right place in our files and that it should be the right way so we don’t face troubles in the outside world.

some example of my notes and Glitch brand manual

 

FINAL GROUP LOGO

after working on the logos, we figured that choosing the lettermark logo is the best choice to make, because it delivers our idea better in mixing the Arabic and English, plus videogames pixels in it

we ended up using this logo and choosing the four main colors that we find in video games as part of the logomark

PROJECT 001 – STORE ANNOUNCEMENT

Before working on the final store announcement postcard, we had a demo on how to use photoshop, turning images to making black and white. This task is a one color job, meaning only using one color; black. We learned that the grey in printing is just different percentage of black, or key. We worked separately as graphic designers making our own cards. I used the wordmark logo that I made in the card, and added vectors, plus a photograph I took of an old tv and a Nintendo NES console, turned it to black and white (grayscale) I worked with three softwares, illustrator, for the logo and vectors, photoshop for the image, indesign for typography and finalizing. Creating a double sided A5 card. with all the information in it, the shop identity, the slogan; a bayt of 8-bit, and the logo. the photograph I took also represents how the shop is more retro and has that vintage feel to it. I tried to put things that I have learned before in the design I made like syntactics to connect the picture with the vector drawing I made which also relates to the other side of the card.

we also were working on the group presentation, finalizing the logo that we will choose for the shop, and creating the identity of the shop. We worked on the presentation as a group and we presented it on Wednesday.

vector:

PROJECT 001 – LOGOMARK & STORE ANNOUNCEMENT

Since we chose the shop that we will create, we worked as a group and represented our ideas to each other. I personally made a presentation to deliver my idea of the shop and how I would like it to look like, feel like, what is the theme and idea of the shop and represented that to my group members, we worked on the ideas and developed it to make it more clear, we also came up with taglines and wanted to involve the Arabic language to it, so we came up with “a bayt of 8-bit” bayt; بيت; means house in Arabic, and that is the concept of our store, to provide a home-like environment to our clients.

https://docs.google.com/presentation/d/1noFm5_mi2GDU4_aEMjPDInTKdy-gW0yDeXMrXLUbiMM/edit?usp=sharing

I researched about logos and how they work, logo types, and how logo is developed.

I learned that there are 7 types of logos; wordmark, lettermark, pictorial marks, abstract logo mark, mscots, combination mark, and emblem. I decided to work with wordmark to represent the word glitch, I thought of making the logo to look like the microchip wires, which is present in every digital system. I also thought about making the logo in Arabic using a certain ruqaa typeface to relate the idea of a khaleeji home. I also worked on making a lettermark logo, combining the letter G andق  in Arabic, the lettermark logo which is the final one we decided to choose for our shop, was a collaboration between Marwa and I, we were trying to combine two letters, G in latin and ق  qaf in arabic because we say it as  قليتشwe added the squares to imitate pixels and the dots on the letter قwe also used an arabic word in the slogan which is bayt = house.

 

we want to bring back the days when people used to compete and communicate face to face. this part of the concept comes from our personal experience, for example; how 10 kids used to gather in one house and use one video game console, we used to cheer and compete and wait for our turn, have our own expressions. video games were not about being alone behind a screen, it was about bringing the digital world out of it.
we want to show that concept in our store by playing with the retro/khaleeji style that expresses our experience as kids. targeting young adults, teenagers and kids.

we also thought about the merchandise section of the shop. since its a gaming shop, it has to have a section where you buy things like video game consoles, pc, games, cards, collectables, and many other stuff.
since the concept is a khaleeji retro style, and there is a storage room in every khaleeji house, we thought of making something that looks like a an old storage room. those pictures are of a shop called doha comics that we took our inspiration from, in addition to our own storage rooms or what we call it مخزنmakhzan.
it is basically kind of rusty, metalic, has the old gas neon lights and very huge shelving units.

“The Cooper-Hofstadter Polarization” — When Sheldon and Leonard are invited to present their joint findings at a physics conference, Sheldon refuses, and Penny steps in to mediate … only deepening the rift between the two best friends, on THE BIG BANG THEORY, in its new time period, Monday, March 17 (8:00-8:30 PM, ET/PT) on the CBS Television Network. pictured left to right: Kunal Nayyar, Jim Parsons, Simon Helberg and Johnny Galecki
Photo: Mitchell Haddad/Warner Bros.
©2008 Warner Bros. Television. All Rights Reserved.

 

 

I always try to write notes during class to remember more stuff while the professor is talking, and asking questions to make sure that what I understood was right

this helps me understand more and keep up with my work and what I need to do. 

PHASE 1: RESEARCH

During the first couple of weeks of the semester, we worked on understanding the main elements of a store and what makes it unique.

Before we were introduced to the project and before we were put in a group, we went on a field trip to lagoona mall to research about shops.

We had main elements that we should focus on and critique the shops based on them.

Such as, the design concept of the shop, the branding, materials, colors, and construction. We had to choose 2 shops and see how the elements are implemented in them.

For me, I chose Adidas and House of Linen. The two stores were completely different and had two completely different feel to them.

After the trip, we had to submit the assignment which was the research and the storefront sketches.

 

After understanding the main picture of how a shop works, we were introduced to the project, and our group members.

We had to choose one of four shops; Fantasy themed retail/lifestyle brand, Minimalist arab retail/lifestyle brand, Gaming PC bang retail/lifestyle brand, and health & wellness food and lifestyle brand.

All of my group members agreed that we don’t want to work on the last one because we figured it is boring to us and repetitive, we wanted to work on something we don’t usually see in Doha. So we decided to research and meet and choose one of the three, we were very much excited about the first one, fantasy, but we did not have enough information and we thought that we will not show what we have on mind, although I love comic books, super heroes, science fiction and fantasy….. but I feel like everyone should understand the concept because we are a group.

I researched about the stores we wanted to choose, I thought of the minimalist arab store, and I thought it would be a challenge because almost everything that has to do with Arabs is extra, like Colors, patterns, culture… however, I thought of a name that is egshar, which means stuff in Qatari Arabic, went to muji to discover the stuff they have what kind of merchandise I can put in the store and all that.. and introduced a presentation to the group

I also researched about the gaming shop and thought of the name retro future since I used to play video games since I was a child, I love super Mario and all the old nintendo/playstation games, I love how my cousins and friends used to gather to play and compete face to face and it is really sad how all of that changed nowadays and how video games are now isolating people from the real world, most of the gamers communicate in the game and the cant communicate outside of it, so I wanted to bring back the past and show the kids how video games were and give the young adults a touch of their past to enjoy it again.

 

At last we chose gaming and we named our store GLITCH, we created a mood board for it, and we presented on Wednesday of the third week of the semester.